Paxar Logo

Teri Young founded her company over 20 years ago, and decided it was time to make sure that it looked as good on the outside as the way her biz runs on the inside. When she called on us to redesign her logo, we knew immediately that we wanted to showcase the friendly, outstanding service for which Paxar is known. Using a slightly technical, very approachable typeface we crafted a bespoke logo with personality and warmth, and leveraged that fabulous ‘x’ as an integral part of the visual brand. X truly marks the spot for Paxar!