When Microsoft entered the Unified Communications market, they tapped my team at Hadley Green (now Green Rubino
) to help them brand their launch event. We created a mark that leveraged the words important to the concept, wrapped it in Microsoft brand colors and added a beautiful gradated flag (what is this?) with room for illustrations. The launch event in San Francisco was a 3-day extravaganza we helped plan down to the event spaces and menu design. The results? An extraordinarily positive reception that communicated Microsoft was in it to win it. Go big or go home, right?