Savvy marketer Peg Marckworth
works on the conceptual side of branding for people and companies — and when her own visual brand was in need of a brush up, she called the pros at DGWW. We took her existing logo and elements, lightened the color palette and played with the scale. Peg loves the tactile experience of creating, so we created a set of collateral with elements she could weave together herself to personalize her materials per her myriad needs. We tied her signature color (a lovely persimmon!) into the set of business cards, letterhead with envelopes, info cards and labels by pairing them with bright persimmon envelopes for presentations. Hot, hot, hot!