Ghirardelli Logo + Packaging

Ghirardelli Chocolate Company came to us with a wish list that contained a few teensy weensy requests — revise their logo, completely redesign their packaging, design the interior foil wrappers, create an entire national point-of-sale campaign — simple, right? Well, there are two things we find irresistible: chocolate and a great challenge. We carefully refined their logo to add depth and elegance while keeping the existing brand recognition; designed a soft and luxurious set of packaging; and introduced a whole new color packaging palette for their myriad products. FIFTY SIX colors to be exact, because there can never be too many flavors of chocolate! We printed everything on foil with mostly translucent inks that cast a shimmery luster and ensured those chocolates look as fabulous as they taste.