One of the most delightful aspects of designing for a living is the opportunity to create a kit of parts that define a visual brand and then dream up all sorts of ways to combine them into interesting, beautiful and familied pieces that look consistent but NOT BORING. Heavy on the not boring part! We really had fun with the Logo
designs for Janice Kajanoff at Zentek, and when it came time to roll that out into an ecommerce website, we hit on a design that reflected the Zen and showcased the commerce all at once. Pretty AND useful! What a combination.