Loren Weisman has been in the music biz long enough to have learned every lesson the hard way. He decided to share his in-depth knowledge with the new crop of musicians and wrote a how-to book full of examples and ideas. To promote the book, he created The (non-existent) Acme Band and asked us to brand the band and design all the parts and pieces necessary to getting signed. We picked a sassy kitty, a friendly and interesting typeface and went old school with a black and white palette (you can look that sassy kitty straight in the eye right here
). The usual suspects of website, logo, business card were designed, along with the collateral specific to making ones way in the business of sound — all of our designs featured prominently in his book, too. We love it when a project rocks!