JoAnn Mills is a vivacious, incredibly talented woman diving in to her third career as a corporate and executive coach. She reached out to us for branding materials that would showcase her talents and approach to coaching. We knew it would have to be bold, approachable and interesting — just like she is (and we totally nailed that gorgeous logo
). Combining a classic typeface for her logo with a soft gray pattern for texture with a bold black and white color scheme, we created an updated twist on a retro vibe. Her needs were mostly digital — website,
PowerPoint and newsletter templates, digital letterhead and envelope — but the real show-stopper is her business card. Foil embossed, double-thick with lamination and thermography text. It’s breathtaking! Ask her for one next time you see her.