Paxar Logo

We wanted to make the Paxar logo and collateral (have you read about that yet?) as approachable and savvy as the founder and her company actually are. Our logo redesign project brought together the techie aspect of the product and the brightness of the company itself with a gorgeous pop of red and an emphasis on the friendly, buoyant ‘x’ that unifies the name itself for an outstanding, vivid and brand spanking new logo! Click here to visit the website.