Teri Young founded her company over 20 years ago, and decided it was time to make sure that it looked as good on the outside as the way her biz runs on the inside. She called on us to redesign her logo, business cards and website, and we wanted to showcase the friendly, outstanding service for which Paxar is known. Using a slightly technical, very approachable typeface we crafted a logo with personality and warmth, then leveraged that fabulous ‘x’ as an integral part of the visual brand (check it out all big and pretty here
and tell us it doesn't make you want to jump for joy) and applied the whole shebang to the website
and business card. Boom.