After completing a successful run at the Gates Foundation, Patty Stonesifer needed a brand and collateral materials to represent her both personally and professionally. We took inspiration from her favorite African proverb and found a beautiful wave pattern that spoke to her love of organic and interesting visuals. Using a classic typeface (surf over here
to see it as the star of its own show), a soft gold metallic color and creamy background for the design foundation, we created a cadre of personal marketing materials that included letterhead, notecards and business cards — right through to her website
and digital signature. Soft, subtle and more than a little sexy, the visual identity perfectly suits Patty to a tee!