Lucid Logo Refresh

Have you seen the amazing packaging we created for the fellas at Lucid Oils? The whole project started with a refresh of the their logo which we think is just as sexy and eye-catching as the packaging. Standing out in a visually crowded marketplace can be hard work, but is always worth it in the end. As Steve Martin says, “Be so good they can’t ignore you.” We think we hit that nail right on the head!!