Jessica Rubie is a personal assistant to high net worth families. This highly sought after go-to-gal needed a brand that subtly communicated her discretion and impeccable attention to detail. We went old school black and white glam, typesetting her name in a soft and curvy typeface, and used a classic secondary typeface for her tagline, beautifully cast against a canvas of luxurious white space (we quite like it by itself
...how about you?). We printed business cards, letterhead and notecards with envelopes, a menu of services and even a resumé — on bright white, heavy stock. Gorgeous and smart, just like Jessica.