Efeste Label Revise

You know the secret to pronouncing this winery’s name and the history behind it, right? (Hint: the last names of the founding families start with F S and T. Get it?! eFeSTee!) When those fine folks decided it was time for a complete overhaul of their labels, who do you think they called? US! (Hooray.) Joining their fabulous team to review and revise their entire line of labels turned into ultimately making some major changes. AND then designing a totally new label as well — wonderful! Talk about a super-fun project (and NOT just because there was some sampling along the way)!